Mr Price Sport becomes first mlocal apparel brand to sponsor Team South Africa

Mar 4, 2021

Media release from SASCOC

The iconic value focused sportswear retailer together with South African Sports Confederation and Olympic Committee (SASCOC), today announced a multi-year, multi games partnership, which will make Mr Price Sport the official apparel sponsor of Team South Africa.

The four-year deal encompasses the Tokyo 2020 Olympic and Paralympic Games, Birmingham 2022 Commonwealth Games, the 2023 Africa Games in Accra and the 2024 Summer Olympic and Paralympic Games in Paris.

Beginning with the Tokyo 2020 Olympic and Paralympic Games, for the first-time, the South African Olympic and Paralympic athletes will be wearing locally developed athletic apparel at the Olympics’ and Paralympics opening ceremony, as well as on the podium.

The Olympic Games is the world’s most internationally represented multi-sport event, with thirty five sport types and over two-hundred nations taking part. The Paralympic Games are the largest multi-coded event for athletes with disabilities covering 22 sport types and over 96 nations taking part. These Games are typically hosted every four years but were delayed in 2020 due to the COVID-19 pandemic.

President of SASCOC, Mr Barry Hendricks, shares his thoughts on the new partnership: “It has always been a goal of SASCOC and Team South Africa to partner with a proudly South African brand. We are excited and thrilled to be partnering with Mr Price Sport – this is a momentous occasion in which Team South Africa will participate in the world’s biggest events, kitted and dressed by a South African brand, a first of its kind.”

Mr Price Sport is no stranger to developing activewear for multiple sport types and the Team South Africa range covers a host of disciplines. From the Comrades Marathon to the Shark Tank, Mr Price Sport has become a household brand kitting out South Africa’s best athletes in Maxed Elite apparel.

The Mr Price Sport team worked closely with local designers, with expert advice from SASCOC and the athletes, ultimately creating innovative and iconic activewear for Team South Africa.

Additionally, they will be making key items available in stores, allowing fans to wear the same kit worn by their heroes as they enter the stadium in Tokyo.

Managing Director of Mr Price Sport, Roger Maingard said: “We are very excited about this new partnership and it is an absolute honour to be kitting out Team South Africa. Equipping South Africa’s foremost, elite athletes in one of the country’s most accessible brands serves as a great inspiration for all. Having young, aspiring Olympians and Paralympians see their sporting heroes in a brand they know and love can only serve to inspire.”

Kitting Out the Sharks and Powering the Ultimate Human Race

Mr Price Sport is already well-versed in developing performance gear engineered to withstand the movements of world-class athletes. The Maxed Elite Comrades running team and more recently, The Sharks rugby team, are already beneficiaries of sponsorships by Mr Price Sport.

The Mr Price name is no stranger to the Sharks kit – with their logo emblazoned across the Sharks’ jerseys from 2001 to 2013. The two teams were reunited at the end of 2020 when Mr Price Sport was announced as the newest technical apparel sponsor of the KwaZulu-Natal-based rugby team.

Despite the ongoing COVID-19 pandemic, Mr Price Sport’s partnership with the world-renowned Comrades Marathon race is still going strong. Earlier this year, the Comrades Marathon Association (CMA) made the decision to cancel the 2021 Comrades Marathon – understandably a tough one for the organisers as the event enters its 100th year. However, the CMA has confirmed that its second Comrades Marathon virtual event “The Centenary Virtual Comrades

Hope Challenge” is set to take place on Sunday, 13 June 2021. Last year’s ‘Race the Comrades Legends’ saw 43,788 participants from more than 100 nations come together in a single virtual event.

Supporting Athletes and Supporters Alike

 Whether you’re taking on the gruelling Comrades Marathon, scoring tries for the fans, representing your country at the Olympics, or simply cheering from the side-lines – Mr Price Sport’s Maxed Elite range continues to equip every level of athlete and sports-enthusiast – gearing them up for their every active endeavour, and feats of sporting fandom.

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